
Wed Sep 18 03:18:47 UTC 2024: ## Apple’s China woes: Supply chain seeks diversification as iPhone sales slump
**SHANGHAI** – Amidst fierce competition from local brands, iPhone sales have taken a hit in the Greater China region during the first half of 2024. This decline has prompted companies in Apple’s supply chain to seek ways to diversify their reliance on the Cupertino giant.
The slump in iPhone sales, attributed to the rising popularity of Chinese smartphone brands, has put pressure on Apple’s suppliers. To mitigate the risk, these companies are actively exploring new partnerships and expanding into other markets, moving away from their sole dependence on Apple.
This news comes as Apple faces challenges in a rapidly evolving smartphone market, particularly in its second-largest market. The company is expected to announce new strategies to address the declining sales and regain market share in the region.