Tue Sep 17 06:00:35 UTC 2024: ## AI Models Are Changing the Face of Fashion, but Are We Ready?

**New York, NY** – Generative AI is making its way into the world of fashion, and not just for creating the latest trends. Brands are increasingly using AI to generate diverse and inclusive models for their advertisements and campaigns.

While brands like Dove have long championed inclusivity with human models, the use of AI-generated characters is becoming more prevalent. Take Lil Miquela, a virtual influencer with over 2.6 million Instagram followers who promotes brands like Calvin Klein. Balmain has also embraced AI, creating virtual models like Shudu, Margot, and Zhi, who have become the faces of their campaigns.

This shift towards AI models offers significant advantages. Brands can save money by eliminating the need for human models, photographers, and costly travel arrangements. AI models can be used at any time, for any duration, and can be customized to represent a diverse range of body types and ethnicities.

However, the use of AI models also raises concerns. Levi’s faced backlash for using AI models, while Balmain received praise, highlighting the need for transparency and ethical considerations. The EU AI Act, which requires disclosure of AI-generated content, reflects these concerns. While the US is unlikely to adopt similar regulations immediately, the ethical and legal implications of using AI in fashion require careful consideration.

**Rania V. Sedhom**, managing partner of the Sedhom Law Group, emphasizes the importance of asking questions about the ethical and legal implications of AI models, both for consumers and industry professionals. As AI continues to reshape the fashion industry, it is crucial to engage in open dialogue and address the complexities surrounding its use.

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