Tue Sep 17 06:33:26 UTC 2024: ## Globus Spirits Enters Luxury Whisky Market with DŌAAB Brand
Globus Spirits Limited, a prominent player in India’s beverage industry, has made a significant move into the luxury whisky market with the launch of its first single malt whisky brand, DŌAAB India Craft Whisky. The company’s stock rose 1.13% to ₹21,331 on September 17th following the announcement.
The initial release, “01 Six Blind Men and the Elephant,” is a limited edition of 500 casks, aged in 100% ex-bourbon barrels. Priced between ₹4,500 and ₹5,500 for a 750ml bottle, this premium single malt whisky is specifically targeted at the discerning Indian consumer.
DŌAAB, meaning “land between two rivers” in Hindi, embodies the company’s commitment to blending diverse perspectives in whisky making. The brand will continue to experiment with new limited-edition Indian whiskies, further solidifying Globus Spirits’ presence in the luxury market.
The launch began in Jaipur, with plans for gradual expansion to other states. Shekhar Swarup, Joint Managing Director of Globus Spirits Limited, highlighted the company’s innovation within the Indian drinks industry over the past two years, marking this move as another significant milestone.
First Piper 