Tue Sep 17 05:43:20 UTC 2024: ## Amazon Announces “Prime Big Deal Days” for October 8-9
**Seattle, WA -** Amazon has announced its second major sales event of the year, “Prime Big Deal Days,” taking place on October 8th and 9th. This event, similar to the popular Prime Day held in July, will offer deals across various categories and will be available to Prime members in numerous countries, including the US, Canada, UK, Germany, France, and more.
The e-commerce giant expects to offer Prime members a deal every five minutes during the two-day event, and has also prepared a holiday gift guide to help shoppers get ahead of the season. Amazon’s AI shopping assistant, Rufus, launched earlier this year and is expected to see increased use during the sale.
Amazon’s Vice President of Prime Worldwide, Jamil Ghani, highlighted the value Prime membership offers, stating that “exclusive savings events like Prime Big Deal Days combined with unlimited fast, free delivery… make membership a better value than ever before.”
Analysts believe Amazon’s July Prime Day was a resounding success, generating record sales of $14.2 billion. Notably, Adobe reported that 49.3% of sales during Prime Day originated from mobile devices, indicating a growing trend towards mobile shopping.
As Amazon continues to dominate the e-commerce market, its upcoming “Prime Big Deal Days” event is expected to attract a substantial number of shoppers, boosting both sales and mobile shopping activity further.
First Piper 