Sun Sep 15 12:21:01 UTC 2024: ## Chinese Supermodel Hu Bing Bridges East and West at London Fashion Week
**London, UK** – As London Fashion Week celebrates its 40th anniversary, renowned Chinese supermodel Hu Bing is making waves with his new initiative, **Hu Bing Selects**, which aims to showcase emerging Asian talent on the global stage.
This year, Hu Bing has chosen Shanghai-based brand **Consistence** as the first to be featured in his curated showcase. Consistence, known for its menswear, surprised the audience with a debut womenswear collection, designed and produced in a mere 88 days.
The collection, titled “Useless But Fabulous,” draws inspiration from the humble apron, transforming it into a statement piece with luxurious fabrics and contrasting textures. The brand’s signature tailoring is evident throughout the collection, with structured suits, trench coats, and formalwear elements.
Hu Bing, who has acted as the international ambassador for London Fashion Week for a decade, leveraged his massive social media following (over 13 million fans on Weibo and 5 million on Douyin) to livestream the Consistence show, attracting over 900,000 viewers. The event quickly became a trending topic on Weibo, generating over 330 million reads in the past 30 days.
Beyond promoting Asian talent, Hu Bing is also committed to showcasing Chinese culture globally. He has partnered with the China Fashion Designers Association to promote Chinese culture overseas, which was evident in the selection of model Lù Xiānrén, known as the “rural supermodel,” to open the Consistence show.
Hu Bing himself closed the show, leaving the audience with a lasting impression of his star power and dedication to bridging the gap between East and West. His initiative, **Hu Bing Selects**, is a testament to his commitment to fostering a more inclusive and diverse fashion landscape.
First Piper 