Sat Jan 10 18:10:00 UTC 2026: # iPhone 15 Sees Significant Price Drop at Vijay Sales
The Story:
Vijay Sales is offering substantial discounts on the iPhone 15 (128GB) bringing the price down to as low as Rs 49,990 with bank offers. This represents a significant price drop from its original launch price of Rs 79,900 in 2023. The deal aims to attract customers seeking a mid-premium iPhone option with offers including bank discounts and exchange bonuses.
Key Points:
- iPhone 15 (128GB) is available for Rs 52,990 at Vijay Sales, down from Rs 59,900.
- ICICI Bank credit card users can avail an additional Rs 3,000 discount, lowering the price to Rs 49,990.
- The phone features a 6.1-inch OLED Super Retina XDR display and is powered by the A16 Bionic chip.
- The camera setup includes a 48-megapixel main camera and a 12-megapixel ultra-wide lens.
- Vijay Sales also offers bank discounts and exchange bonuses to further reduce the price.
Key Takeaways:
- The price drop signals that the iPhone 15 is entering a new phase of its product lifecycle, becoming more accessible to a broader range of consumers.
- Retailers are employing aggressive pricing strategies to maintain sales momentum for the iPhone 15 even in 2026, despite newer models being available.
- The continued relevance of the A16 Bionic chip underscores Apple’s emphasis on long-term software and hardware support.
- Deals like this emphasize the price elasticity of demand for Apple products, suggesting many potential buyers were waiting for a more affordable entry point.
First Piper 