Sat Dec 13 10:00:00 UTC 2025: Here’s a news article summarizing the provided text:
Telugu Film Industry Experimenting with Lower Ticket Prices to Lure Audiences Back to Theaters
Hyderabad, India – With the rise of OTT platforms and high ticket costs, Telugu film producers are exploring new strategies to bring audiences back to movie theaters. A recent trend involves drastically reducing ticket prices to just ₹99.
The film “Raju Weds Rambai” pioneered this approach, offering tickets at ₹99 in single screens and ₹105 in multiplexes. Despite receiving average reviews, the film grossed over ₹20 crore, proving the effectiveness of affordable pricing.
Following this success, the makers of “Mogali 2025,” starring Roshan Kanakala, have also adopted the ₹99 ticket price for single screens. This move is considered a case study for the industry, suggesting that lower prices for smaller films could attract more viewers.
Industry experts note that the COVID-19 pandemic has increased the popularity of OTT platforms. With digital subscriptions offering a wide range of content for a reasonable price, high theater ticket prices have become a barrier for many families. This has led to increased piracy, as audiences seek cheaper alternatives.
The article also highlights that similar initiatives of government to lower ticket prices were initially criticized, but now more film makers realize its benefits. Recently, Karnataka government also tried to reduce the ticket price, but faced court injunctions from multiplex associations.
First Piper 