Sat Nov 22 03:29:00 UTC 2025: Summary:
The article from The Hindu e-paper on November 22, 2025, highlights the enduring role of Kodi Kada, a shop in Kollam, Kerala, as a primary supplier of election campaign materials since 1984. Despite the rise of digital campaigning, Kodi Kada remains a vital resource for political parties across Kollam and neighboring districts, providing flags, banners, party symbols, customized goods, and more. The shop has adapted over the years, focusing on eco-friendly alternatives like cloth and colored palm fronds, particularly during local body elections where demand peaks due to the higher number of candidates.
News Article:
Kollam’s ‘Flag Shop’ Still Flying High Amid Digital Election Era
Kollam, Kerala – November 22, 2025 – Despite the increasing prevalence of online election campaigns, Kodi Kada, a shop in Kollam, remains a bustling hub for traditional election paraphernalia. Since 1984, the store has been the go-to source for political parties across Kollam and neighboring districts, providing everything from flags and banners to customized merchandise.
Owner Muhammed Sulfikkar explains that the shop, originally a printing center, shifted its focus to election materials over the years, earning the moniker “Kodi Kada” (Flag Shop). While digital campaigning is now widespread, the demand for physical campaign materials remains strong. LED party symbols and dhotis with printed borders are among the latest trends.
Notably, Kodi Kada has adapted to environmental concerns by exclusively using cloth and adhering to a strict “green protocol,” even coloring palm fronds to match party colors. The business sees a surge in activity during local body elections, when the sheer number of candidates vying for positions drives up demand for their products.
First Piper 