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Summary:

The Telangana Prohibition and Excise Department is intensifying efforts to combat the sale of non-duty-paid (NDP) liquor in the state. Principal Secretary Raghunandan Rao has instructed enforcement teams to implement stricter measures, aiming to increase excise revenue and support liquor shop sales under the new policy. The department is focusing on strengthening labelling and barcode systems, improving licensing processes, enhancing check posts, and conducting regular inspections of alcohol manufacturing units.

News Article:

Telangana Cracks Down on Illegal Liquor to Boost Revenue

HYDERABAD, November 20, 2025 – The Telangana Prohibition and Excise Department is ramping up efforts to curb the flow of non-duty-paid (NDP) liquor across the state, officials announced today. Principal Secretary Raghunandan Rao has directed enforcement teams to intensify operations, citing the significant loss of excise revenue caused by the illicit trade.

During a review meeting held at Abkari Bhavan, Rao emphasized the importance of curbing NDP liquor sales to support both the state’s finances and the success of the new liquor policy. The meeting, attended by Prohibition and Excise Commissioner C. Hari Kiran, covered a range of topics including Telangana Beverages sales data, alcohol consumption trends, and labeling practices among liquor manufacturers.

“We are committed to tackling the problem of non-duty-paid liquor head-on,” stated Rao. “This illegal trade undermines our revenue streams and poses a threat to legitimate businesses. Our new strategies will ensure a level playing field and protect the interests of the state.”

The department plans to strengthen labeling and barcode systems to improve tracking and authentication of legal liquor products. Additional measures include streamlining the permit and licensing processes for new alcohol-related industries, reinforcing security at check posts, and conducting regular inspections of alcohol manufacturing facilities. Officials believe these measures will help to maintain order in liquor sector.

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