Tue Nov 18 02:10:00 UTC 2025: Okay, here’s a news article summarizing and rewriting the provided information:

WWE Reveals Top Merch Movers of 2025: AJ Lee’s Comeback Fuels Sales, Lesnar Absent

Stamford, CT – WWE has unveiled its list of the top ten superstars driving merchandise sales in 2025, and the results are generating buzz among wrestling fans. The official WWE Shop website released the ranking, showcasing a mix of established names and rising stars.

Unsurprisingly, mainstays like Roman Reigns, Cody Rhodes, Rhea Ripley, and John Cena all made the cut, proving their enduring popularity with the WWE Universe. The list also includes newcomer Jacob Fatu, indicating a strong connection with fans.

However, the biggest surprise is the inclusion of AJ Lee. The former Divas Champion made a highly anticipated return to WWE on the September 5th edition of SmackDown. Despite only having a handful of appearances, culminating in a tag team match with CM Punk at WrestlePalooza, where they defeated Becky Lynch and Seth Rollins, Lee’s return clearly resonated with fans, driving her merchandise sales into the top ten.

Notably absent from the list is Brock Lesnar, despite his controversial return to face John Cena at WrestlePalooza. This absence raises questions about the effectiveness of his return from a business standpoint.

Another omission causing debate among fans is LA Knight. While Knight remains popular with the crowd, the merchandise sales figures may explain why WWE has been hesitant to elevate him further. Other popular superstars who didn’t make the cut include Drew McIntyre, Stephanie Vaquer, The Wyatt Sicks, and Charlotte Flair, sparking further discussion about WWE’s current star power dynamics.

The complete list is available on the WWE Shop website.

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