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Post Malone to Headline Cowboys Thanksgiving Halftime Show, Launching Salvation Army’s Red Kettle Campaign
ARLINGTON, TX – Grammy-nominated superstar Post Malone will perform at the Dallas Cowboys’ annual Thanksgiving Day halftime show, launching The Salvation Army’s iconic Red Kettle Campaign. The announcement came just weeks before the November 27th game against the Kansas City Chiefs at AT&T Stadium.
Malone, a Texas native and lifelong Cowboys fan, expressed his excitement and honor to be part of the tradition, stating, “I grew up a Cowboys fan and have been watching this halftime show for years. It’s a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people.”
The Red Kettle Kickoff, now in its 29th year, is a major fundraising event for The Salvation Army, which provides food, housing, and other critical services to nearly 28 million people annually. Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys, emphasized the importance of the campaign, calling it a “lifeline” and highlighting how “small acts of generosity can spark real joy.”
The Cowboys have a long history of featuring top-tier talent during their Thanksgiving halftime shows, including Reba McEntire, Destiny’s Child, Carrie Underwood, and the Jonas Brothers.
The Cowboys organization is also grappling with the recent tragic passing of defensive lineman Marshawn Kneeland. Head Coach Brian Schottenheimer stated that the team will “honor Kneeland with how they play the rest of the season.” The team is also focused on integrating new defensive players, Quinnen Williams and Logan Wilson, to bolster their defense, which had struggled before the bye week. Owner Jerry Jones expressed his devastation at Kneeland’s passing and revealed plans to honor him. In the wake of the tragedy, players are finding healing through unity and community service.
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