Fri Nov 14 15:00:00 UTC 2025: Netflix Announces 10-for-1 Stock Split After Record Highs

Chicago, IL – November 7, 2025 – Streaming giant Netflix (NFLX) announced a 10-for-1 stock split following a significant surge in its share price, reaching over $1,000 in February and making it the 12th highest-priced stock in the Morningstar US Market Index. The move aims to make the stock more accessible to individual investors.

Shareholders of record on November 10th will receive nine additional shares for each share they own after the close of trading on November 14th. Trading will begin on a split-adjusted basis on November 17th.

“I’d guess that the high dollar price of the stock has led to a greater institutional skew than it would be otherwise,” said Morningstar senior analyst Matthew Dolgin.

The split will reduce the price per share from approximately $1,100 to around $110. While stock splits do not change a company’s underlying value, they can improve liquidity and potentially attract a broader range of investors. Netflix has previously executed two stock splits, a two-for-one split in 2004 and a seven-for-one split in 2015.

Dolgin maintains that the split will not impact Netflix’s fundamental value. Morningstar’s fair value estimate for Netflix will be adjusted to $77 per share, down from $770, a purely mechanical adjustment. Dolgin recently increased Morningstar’s fair value estimate from $750 after a strong third-quarter earnings report.

“I’d expect the split would apply upward pressure to the stock because it will become more accessible to retail buyers, especially through call options, which also result in more demand,” he explained. However, he cautioned that the long-term performance will depend on the company’s financial results and that the stock is currently trading at a premium.

Netflix currently holds a 2-star Morningstar rating, indicating it is trading at a 45% premium to its estimated fair value.

Netflix’s announcement follows a quiet year for stock splits, with ServiceNow (NOW) being the only other major company announcing a split in the fourth quarter. In 2024, Broadcom (AVGO), Nvidia (NVDA), Walmart (WMT), and Chipotle (CMG) also enacted splits.

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