Thu Oct 23 11:20:00 UTC 2025: Okay, here’s a news article based on the provided text:
Headline: Sweet Demand Soars as India Celebrates Bhai Dooj
[City, Date] – Sweet shops across the city experienced a surge in demand on Thursday as families celebrated Bhai Dooj, the festival celebrating the bond between brothers and sisters. Shops were packed from early morning until late evening, with many popular brands selling out of key sweets and experiencing shortages of various types.
According to vendors, both traditional sweets made with clarified butter (desi ghee) and those prepared with vegetable oil saw strong sales. Consumers were observed to be freely spending according to their preference and budget.
“We saw the highest demand for Boondi Ladoo and Kaju Katli (cashew fudge),” said one shop owner. “Even with Kaju Katli priced at over 1100 rupees per kilogram, it didn’t deter sales.”
Other popular choices included cashew rolls, cashew and pistachio mixes, and dry fruit sweets. Mixed sweets such as Kala Jamun, coconut sweets, and Chhena sweets were also in high demand. Desi ghee sweets started from ₹600 per kg, while vanaspati sweets started from ₹300 per kg. Milk sweets were sold at approximately ₹400 per kg, and mixed sweet packs were priced at around ₹300.
Agra’s famous Petha sweets also saw a significant boost in sales, with premium varieties selling out quickly. Several branded shops faced a shortage of chocolate petha, despite continuous production. By afternoon, many popular shops were running low on preferred varieties of Petha.
Businesses also reported strong sales of Gajak, a traditional winter sweet made from sesame seeds and jaggery, with prices ranging from 400 to 600 rupees per kilogram, depending on the brand. Gift packs containing mixed sweets and beverages were also popular choices.
The high demand highlights the importance of sweets in Indian festivals and the willingness of consumers to spend on quality and variety during these celebrations.
First Piper 