Tue Oct 21 00:20:00 UTC 2025: ## FOR IMMEDIATE RELEASE

New Sports Streaming Services Score Big with Weekend Sports Fans

New York, NY – ESPN and Fox One’s new streaming services are experiencing a surge in subscriber sign-ups, particularly on weekends, since their launch on August 21st, according to initial research from Antenna. This boom is largely fueled by the start of the fall sports season and other compelling content.

In their first 30 days, ESPN has attracted 2.1 million subscribers, while Fox One has gained 1.1 million. Notably, Antenna’s research excludes subscribers acquired through Disney bundling deals (for ESPN) or traditional pay TV MVPD partnerships.

Fox One enjoyed its strongest weekend following the Philadelphia Eagles-Kansas City Chiefs rematch on September 14th, adding nearly 350,000 subscribers. The platform anticipates further growth opportunities through potential national TV advertising during late-season NFL games and the upcoming World Series.

Antenna’s data reveals that approximately two-thirds of ESPN’s new subscribers signed up through Disney Bundle deals, combining access with Disney+ and/or Hulu.

So far this year, ESPN’s streamer has run 4,600 national TV ads, generating 2.2 billion impressions and a media spend of $13.8 million, with the bulk of airings appearing on Disney/ABC networks.

While Fox One hasn’t run individual national TV spots, a 15-second ad promoting the ESPN-Fox One streaming bundle, priced at $39.99 per month, has aired. Fox One has also utilized promotional content on platforms like YouTube.

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