Sun Oct 12 08:00:00 UTC 2025: **Kylie Jenner Teases “King Kylie” Cosmetics Collection with Controversial Jail-Themed Promo**

**Los Angeles, CA -** Kylie Jenner, 28, has sent social media into a frenzy with a sneak peek at her upcoming Kylie Cosmetics collection. The makeup mogul took to Instagram on Saturday to announce the new line, a nostalgic homage to her “King Kylie” era – a period in her late teens and early 20s characterized by bold, flamboyant style.

Jenner built anticipation by releasing a short video featuring herself in a black bra, micro-shorts, and sheer tights, being escorted through a jail facility in handcuffs by police officers. The post, captioned “TOMORROW … ON SNAPCHAT @ KING KYLIE,” has already amassed over a million likes.

The “King Kylie” period marks the time Jenner first found fame, just after the launch of her Kylie Lip Kits in November 2015, which would later become the foundation of her now-billion-dollar beauty empire.

In the lead-up to the reveal, Jenner referenced a July 2022 tweet where she solicited product ideas from her followers for a potential “King Kylie” collection, plastering throwback photos of herself with the responses. Fans expressed a desire for restocked Kylie Shop items and, most notably, a tribute to her iconic colorful wigs, with suggestions for teal eyeshadows and a palette featuring all the hair colors she sported at the time.

Jenner also shared a 2016 promotional YouTube video showcasing her glossy era. She wrote on Instagram that it was her “mood all day” and added Migos’ 2016 hit song Bad and Boujee.

Jenner now runs Khy and Sprinter after quietly shutting down her swimsuit range Kylie Swim.

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