Fri Sep 26 20:30:00 UTC 2025: **FOR IMMEDIATE RELEASE**

**Target Gears Up for Taylor Swift’s “The Life of a Showgirl” Album Launch**

**MINNEAPOLIS, MN –** Target is preparing to be the ultimate destination for Swifties on October 3rd, as Taylor Swift’s highly anticipated 12th studio album, “The Life of a Showgirl,” is set to drop. Following the record-breaking preorders of “THE TORTURED POETS DEPARTMENT,” Target is solidifying its role as a pivotal part of the Taylor Swift album release ritual.

“At Target, every album release is a chance to celebrate with our guests,” said Cassandra Jones, Senior Vice President of Merchandising for Fun101, Target. “Taylor Swift’s ‘The Life of a Showgirl’ is already the year’s biggest music moment, and we’re giving fans even more reasons to get excited.”

Swifties can preorder the full Target “The Life of a Showgirl” collection now on Target.com. Pre-orders placed before October 1st at 11:59 PM CST will arrive on launch day. Target is offering four exclusive “The Life of a Showgirl” products which will not be available in any other shop.

For eager fans, select Target stores nationwide will host midnight releases on October 3rd, allowing Swifties to be among the first to purchase the album. The full assortment, including exclusive vinyl and CD editions, will be available in all Target stores and on Target.com starting early morning on October 3rd. Note that the “The Life of a Showgirl: Sweat and Vanilla Perfume” vinyl is exclusively available on Target.com.

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