Fri Sep 26 13:20:00 UTC 2025: **FOR IMMEDIATE RELEASE**
**S.Coups of SEVENTEEN Makes Runway Debut, Closing Boss’s Milan Fashion Week Show**
**MILAN, ITALY – September 26, 2025** – S.Coups, leader of the globally renowned K-pop group SEVENTEEN, made a surprising and impactful runway debut yesterday at Milan Fashion Week. The star closed the Boss womenswear spring-summer 2026 show, marking a significant step in his burgeoning fashion career.
On September 25th, S.Coups captivated the audience by closing designer Marco Falcioni’s latest show. He sported the final look: a long brown leather trench coat over a sheer blouse, paired with black crepe pants, a statement belt, and black shoes.
S.Coups shared the runway with top models like Ashley Graham and Paloma Elsesser, while celebrities including David Beckham, Chloë Bailey, Noah Beck, and Rudy Pankow watched from the front row.
This runway appearance follows S.Coups’s appointment as a global ambassador for Boss in April 2025, and his Met Gala debut in a custom Boss ensemble inspired by traditional Korean clothing. The collaboration between S.Coups and Boss has been lauded by fans.
The K-pop idol’s runway debut comes just days before the debut of his new SEVENTEEN subunit, CxM, with member Mingyu. Their first mini-album, “Hype Vibes,” is scheduled for release on September 29, 2025.
**About Boss:**
Boss is a global fashion and lifestyle brand.
**About S.Coups:**
S.Coups is the leader of the K-pop group SEVENTEEN. He is also the global ambassador for Boss.
First Piper 