Fri Sep 26 08:59:17 UTC 2025: Here’s a summary of the provided text, followed by a news article rewrite:

**Summary:**

Karnataka Soaps and Detergents Limited (KSDL), the maker of Mysore Sandal Soap, is partnering with Hombale Films as a “fragrance partner” and co-sponsor for the upcoming film “Kantara – Chapter 1.” This initiative, announced by Karnataka’s Minister for Large and Medium Industries, M.B. Patil, will see KSDL products promoted at all screenings of the movie, leveraging the film’s wide release in multiple languages across India and internationally. This is part of KSDL’s broader strategy to expand its global market through enhanced branding, packaging, promotion, and the use of celebrity endorsements (like actress Tamannaah Bhatia).

**News Article:**

**Mysore Sandal Soap Fragrance Deals to Lure a Bigger Global Audience**

**Bengaluru, September 26, 2025** – Karnataka Soaps and Detergents Limited (KSDL), the iconic state-owned manufacturer of Mysore Sandal Soap, is taking an innovative approach to reach a global audience. The company has announced a partnership with Hombale Films as the official “fragrance partner” and co-sponsor for their highly anticipated film, “Kantara – Chapter 1.”

M.B. Patil, Minister for Large and Medium Industries, revealed the agreement today, stating that KSDL products will be prominently promoted at every screening of the film. “Just as the Kannada film industry is known as ‘Sandalwood,’ KSDL is renowned for its sandalwood soap. This partnership is a natural fit,” Patil explained.

“Kantara – Chapter 1,” starring Rishab Shetty, is slated for release in October across 7,000 screens in India and over 6,500 screens in 30 countries, with versions in seven languages including Kannada, Telugu, Hindi, Tamil, Malayalam, English, and Spanish.

This collaboration is part of KSDL’s larger strategic initiative to expand its international market, which has included a focus on improved packaging, branding, quality control, and increased exports. Earlier this year, the company appointed actress Tamannaah Bhatia as its brand ambassador.

“Mysore Sandal Soap has a legacy of over a century and enjoys strong global demand,” noted KSDL Chairman Appaji Nadagouda. “By partnering with cinema, one of the most popular mediums, we can reach an even wider audience and further strengthen our brand presence worldwide.”

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