Fri Sep 26 13:30:00 UTC 2025: **FOR IMMEDIATE RELEASE**
**Kim Kardashian Celebrates Launch of NikeSkims Collection in NYC**
**NEW YORK, NY – September 25, 2024** – Kim Kardashian is making waves in New York City as she promotes the highly anticipated launch of the NikeSkims collection, set to drop on September 26. The partnership between Skims, Kardashian’s popular shapewear and apparel brand, and athletic giant Nike, promises a groundbreaking line of activewear designed for ultimate comfort and style.
Kardashian kicked off the launch events on September 24th with a glamorous dinner at Four Twenty Five in Midtown, where she sported a daring sheer gray catsuit from the collection. The form-fitting piece, featuring a white stripe detail, accentuated her figure. Earlier in the day, she showcased another piece from the collection—a plunging bra top—at the “Bodies at Work” performance event held on the steps of the New York Public Library. Accompanied by her mother, Kris Jenner, and sister Khloé Kardashian, Kim unveiled the diverse collection, which boasts a wide range of sizes from XXS to 4X and price points from $38 to $148.
“I really wanted to make sure there was something for everyone,” Kardashian stated, emphasizing the inclusivity of the NikeSkims partnership, which encompasses seven collections and 58 silhouettes. Her goal is to ensure “that everyone can feel good in what they’re wearing.”
The NikeSkims campaign, launched earlier in the week, features over 50 accomplished female athletes including Serena Williams, Jordan Chiles, and Sha’Carri Richardson.
Kardashian explained that the partnership with Nike “just made sense,” saying, “Skims is very body-oriented—we do swimwear, loungewear, shapewear—so our next evolution was that we really wanted to do activewear. Our dream was to work with Nike. Their legacy, innovation, and athlete insights—it was the perfect thing to mix with Skims and our dedication to the female form.”
While not a professional athlete herself, Kardashian is a dedicated gym-goer. She shared details of her workout routine, which includes weightlifting, Pilates, and focused body part exercises. She also emphasized the importance of comfortable and flattering gym attire, stating, “I always want pieces that I feel really comfortable in and look really good in at the gym, so that it will motivate me to want to go more.”
The NikeSkims collection promises to combine Nike’s athletic expertise with Skims’ focus on body-positive design, and it is poised to be a major success. The collection will be available for purchase online and in select stores starting September 26.
First Piper 