Thu Sep 25 21:10:00 UTC 2025: Okay, here’s a news article summarizing the text:

**Amazon MGM Studios Poaches Netflix Exec Peter Friedlander to Lead TV Division**

**Culver City, CA** – Amazon MGM Studios has tapped former Netflix executive Peter Friedlander as its new head of TV. Friedlander, who previously oversaw scripted television for Netflix in the US and Canada, will fill the vacancy left by Vernon Sanders, who announced his departure last week.

Friedlander’s tenure at Netflix, spanning from 2011 to August of this year, saw him credited with the development of blockbuster hits such as “Stranger Things” and “Bridgerton.” His arrival at Amazon marks a significant win for the studio as it seeks to bolster its Prime Video streaming service.

The appointment is the latest in a series of leadership shakeups at Amazon’s entertainment division this year. Jen Salke, Sanders’ former superior, departed earlier in the year. Jay Marine has since assumed a larger role overseeing the Prime Video business, while Albert Cheng, who previously led that business, has transitioned to a role focused on artificial intelligence.

“Peter’s expertise in crafting successful scripted television will be invaluable as we continue to grow and innovate Prime Video,” said Mike Hopkins, head of Prime Video & Amazon MGM, in an internal memo.

Prime Video, known for original series like “Lord of the Rings: The Rings of Power” and “Reacher,” captured 3.9% of US TV watch time in August, according to Nielsen. While the service trails behind streaming giants like Netflix, YouTube, and Disney+, Amazon is strategically focusing on its Prime Video Channels program, which allows users to subscribe to a wide range of other streaming services through Prime Video. This strategy aims to position Prime Video as a central hub for television viewing. Friedlander’s experience at Netflix will be relied upon to continue to create new and engaging content to drive Prime Video’s success.

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