Wed Sep 24 19:44:36 UTC 2025: **Summary:**

The Advertising Club Madras successfully concluded the 43rd edition of the MADDYS 2025 awards. The theme “AI vs AI – Awesome Ideas vs Awesome Ideas” focused on the intersection of AI and human creativity in the advertising industry. The event received 929 entries, the second-highest in its history, showcasing a mix of established and emerging agencies. The Hindu served as the media partner.

**News Article:**

**MADDYS 2025 Awards Celebrate Creativity in the Age of AI**

CHENNAI, September 25, 2025 – The Advertising Club Madras has wrapped up its 43rd annual MADDYS awards, celebrating the best in Indian creative, digital, and media industries. Held under the banner “AI vs AI – Awesome Ideas vs Awesome Ideas,” the event explored the dynamic relationship between artificial intelligence and human ingenuity in advertising.

The awards attracted a near-record 929 entries, reflecting the advertising community’s continued confidence in the MADDYS. This year’s winners represented a diverse range of agencies, from industry veterans to innovative newcomers, demonstrating the evolving landscape of Indian advertising.

“MADDYS 2025 was an incredible celebration of ideas that inspire culture and transform businesses,” said Surej Salim, Secretary of the Advertising Club Madras. The event challenged participants to showcase how imagination and technological advancement can coexist.

S. Balasubramanian, President of the Advertising Club Madras, emphasized the industry’s faith in the awards, highlighting the high number of entries. The Hindu served as the media partner for the event.

The MADDYS 2025 awards underscored the importance of balancing technological progress with the irreplaceable creativity of the human mind, a critical consideration for the future of advertising.

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