Wed Sep 17 16:10:00 UTC 2025: **Summary:**

A leaked video reveals Meta’s upcoming smart glasses with a heads-up display (HUD) and sEMG-controlled wristband will be Ray-Ban branded. The glasses, featuring a fixed HUD visible to the right eye, will be used for Meta AI and navigation. The wristband enables users to interact with the glasses by swiping on surfaces. The product launch at Connect 2025 confirms previous reports, with the Ray-Ban branding being a somewhat unexpected development. Meta’s investment in EssilorLuxottica, Ray-Ban’s parent company, likely influenced the decision, which could lead to greater consumer appeal and wider distribution.

**News Article:**

**Meta to Launch Ray-Ban Branded Smart Glasses with HUD and Wristband Control**

**MENLO PARK, CA** – Meta is set to unveil its highly anticipated smart glasses, complete with a heads-up display (HUD) and sEMG-controlled wristband, under the iconic Ray-Ban brand. A leaked video, quickly removed from Meta’s YouTube channel, showcased the device in action, confirming months of speculation.

The glasses, developed in collaboration with EssilorLuxottica, feature a fixed HUD visible in the right eye only. According to the leaked footage, the HUD will be used for Meta AI assistance and on-foot navigation. A companion wristband, utilizing surface electromyography (sEMG), allows users to control the glasses by performing swiping gestures on physical surfaces.

The decision to brand the glasses as Ray-Ban marks a significant shift. Previously, reports suggested EssilorLuxottica was hesitant due to design constraints. However, Meta’s recent investment in the eyewear giant, taking a 3% stake, appears to have paved the way for the Ray-Ban partnership.

“The Ray-Ban branding should lead to much wider consumer appeal,” stated UploadVR, who first reported on the leak, “as well as the potential to demo and sell the glasses in some of EssilorLuxottica’s thousands of stores worldwide.”

The move signals Meta’s commitment to integrating wearable technology into everyday life. The glasses are expected to be a key focus of Meta’s Connect 2025 event, kicking off on Wednesday. The launch will provide a glimpse into Meta’s vision for the future of augmented reality, albeit a “less ambitious” approach than previous prototypes. Pricing is expected to start at $800.

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