Fri Sep 12 14:15:57 UTC 2025: Here’s a summary of the text, followed by a news article based on it, formatted for *The Hindu*:

**Summary:**

Flipkart reports a significant increase in demand for electronics leading up to the festive season, especially in AI-enabled devices, gaming consoles, cameras, smart wearables, smart home solutions, and even two-wheelers. Laptop and desktop demand grew substantially in metro areas, driven by young users involved in hybrid learning and creative projects. Digital camera and storage device sales are rising in non-metro cities. Online two-wheeler sales are also experiencing growth, particularly for scooters and electric vehicles. North India leads in electronics demand growth, followed by South India. While Tier-1 cities drive computing growth, Tier-2 and Tier-3 markets show increasing interest in cameras and storage. Flipkart attributes this trend to technological advances, AI adoption, and personalized consumer preferences.

**News Article:**

**Flipkart Sees Multi-Fold Growth in Electronics Demand Ahead of Festive Season**

*By The Hindu Business Desk*

**Bengaluru, September 12, 2025:** E-commerce giant Flipkart has announced a surge in demand for electronics across India, anticipating a robust festive season. The company reported multi-fold growth, particularly in AI-enabled laptops and desktops, gaming consoles, digital cameras, smart wearables, smart home solutions, and even two-wheelers.

According to Flipkart, laptop and desktop sales in metro cities like Bengaluru, Delhi NCR, and Mumbai have increased 1.4 times between June and August compared to the preceding three months (March-May). This growth is particularly pronounced among the 16-25 year-old demographic, who are driving demand through hybrid learning models, freelance work, and creative endeavors.

“The momentum is being driven by a growing base of digital-native users engaging in hybrid learning, freelance work, and creative projects, said a communique from the company.”

Beyond metro areas, digital cameras and storage devices are gaining traction in Tier-2 and Tier-3 cities. The gaming sector has also seen a boost, with a 1.15 times increase in demand for gaming devices during the same period.

Interestingly, the online two-wheeler market is also experiencing significant growth. Sales of scooters have risen by 1.7 times and electric vehicles by 1.2 times, further indicating evolving consumer preferences.

Regionally, North India has recorded the highest increase in electronics demand (1.22 times), followed by South India (1.17 times). Tier-1 cities are leading the charge in computing device sales (1.35 times), while Tier-2 and Tier-3 markets show a growing appetite for cameras and storage solutions.

“India’s electronics market is no longer defined by just urban demand or access to devices,” said Sujith Agashe, Vice-President of Electronics at Flipkart. “We are witnessing a dynamic shift across all tiers and consumer cohorts as we approach the festive season. This is driven by advances in tech and AI, and increasingly shaped by how people personalize their usage, preferences, and perceived value.”

The Flipkart data suggests a significant shift in consumer behaviour, with technology permeating all aspects of life, driving demand for diverse electronics across all demographics.

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