Wed Sep 10 19:50:00 UTC 2025: Okay, here’s a summary and a news article based on the provided text:

**Summary:**

The text is a privacy notice from Yahoo, part of the “Yahoo family of brands” which includes Yahoo, AOL, Engadget, In The Know, and Makers. It informs users about the use of cookies and personal data by Yahoo and its partners. It provides options to reject all non-essential use of data or customize privacy settings. Users can withdraw consent or change choices via links on Yahoo’s sites and apps.

**News Article:**

**Yahoo Users Given More Control Over Data Privacy Amidst Heightened Scrutiny**

**[City, State] –** Yahoo, part of the “Yahoo family of brands” that includes AOL, Engadget, In The Know, and Makers, is providing users with increased control over their data privacy. A notice recently displayed on Yahoo’s sites and apps details how the company and its partners utilize cookies and personal data for various purposes, prompting users to make informed choices about their online activity.

The notice presents users with two primary options: either “Reject All,” denying consent for non-essential data collection, or “Manage Privacy Settings,” allowing for customized selection of preferred data usage.

“Yahoo is committed to transparency and giving our users control over their personal information,” a source familiar with the matter stated. “This notice clearly outlines how we and our partners use data, empowering individuals to make choices that align with their privacy preferences.”

Users are also informed that they can withdraw their consent or modify their preferences at any time by accessing the “Privacy & Cookie Settings” or “Privacy Dashboard” links available on Yahoo platforms. The notice directs users to the privacy and cookie policies for comprehensive details.

This initiative comes as data privacy continues to be a major concern for internet users, with growing scrutiny on how companies collect, use, and share personal information. By providing users with more granular control over their data, Yahoo aims to foster trust and ensure compliance with evolving privacy regulations. The move is likely to be welcomed by privacy advocates who have long called for increased transparency and user control over online data collection practices.

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