Wed Sep 10 16:10:00 UTC 2025: Okay, here’s a summary and a news article based on the provided Reuters text:

**Summary:**

E-commerce firm Pattern is planning an IPO in the U.S., seeking a valuation of up to $2.64 billion. The company and some shareholders will offer shares priced between $13 and $15 to raise as much as $321 million. Pattern, an “e-commerce accelerator” that helps brands grow on platforms like Amazon, Walmart, and eBay, is capitalizing on a revitalized IPO market following successful debuts by companies like Figma and Circle. The company was valued at $2 billion in a 2021 funding round. More than 90% of its 2024 revenue comes from sales on Amazon, and they intend to list on Nasdaq as “PTRN”.

**News Article:**

**E-Commerce Accelerator Pattern Targets $2.64 Billion Valuation in U.S. IPO**

LEHI, Utah (Reuters) – Pattern, an e-commerce firm that helps brands accelerate growth on platforms like Amazon and Walmart, announced Wednesday it is seeking a valuation of up to $2.64 billion in its initial public offering (IPO) in the United States. The move signals a continuing resurgence in the new listings market after a period of uncertainty earlier this year.

The Lehi, Utah-based company and certain existing shareholders plan to offer 21.4 million shares, priced between $13 and $15 per share, aiming to raise as much as $321 million. Pattern’s decision to go public comes amid renewed investor confidence in the IPO market, fueled by successful debuts from high-profile companies such as design software maker Figma and stablecoin issuer Circle.

Pattern’s proposed valuation marks an increase from the $2 billion valuation it achieved during a 2021 funding round, where it raised $225 million, led by Knox Lane. Founded in 2013 as iServe by David Wright and Melanie Alder, Pattern operates as an “e-commerce accelerator,” assisting brands in expanding their presence across hundreds of global marketplaces, including Amazon, Walmart, Target, eBay, TikTok Shop, and Mercado Libre.

The company, which started by selling products out of a living room, has grown into one of the leading Amazon resellers globally. More than 90% of its 2024 revenue is generated from consumer product sales on Amazon.

Market research firm Statista projects the global e-commerce market revenue to reach approximately $8.3 trillion in 2025, with the number of users expected to hit 4 billion by 2030.

Goldman Sachs and J.P. Morgan are acting as the lead underwriters for the offering. Pattern intends to list on the Nasdaq under the ticker symbol PTRN.

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