Mon Sep 08 10:58:46 UTC 2025: Here’s a summarized news article based on the provided text:

**Headline: Viyona Fintech Gains NPCI Approval to Expand UPI Services in Rural India**

**Hyderabad, September 8, 2025** – Hyderabad-based Viyona Fintech has received the green light from the National Payments Corporation of India (NPCI) to operate as a third-party application provider (TPAP) for Unified Payments Interface (UPI) services. This approval will significantly bolster Viyona’s plans to broaden access to digital payments across Tier II and Tier III cities, as well as underserved rural markets in India, through its GRAAMPAY and Viyona Pay apps.

According to a press release issued by the company, Viyona is also developing a farmers marketplace within the GRAAMPAY platform. This feature will connect farmers directly with buyers, fostering price transparency, expediting payment settlements, and further expanding the adoption of UPI-based transactions in the agricultural sector.

“The approval reflects NPCI’s confidence in our fintech applications to make UPI payments more accessible for farmers, shopkeepers and households,” said founder Ravindranath Yarlagadda.

GRAAMPAY currently facilitates digital collections, payouts, and UPI transactions for farmers, small merchants, and local communities. The platform also supports rural e-commerce and promotes financial literacy via a network of village-level entrepreneurs (VLEs). With the NPCI approval, Viyona Fintech is poised to play a crucial role in driving financial inclusion and empowering rural communities through digital payments.

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