Sat Sep 06 07:40:00 UTC 2025: Here’s a summary of the text and a rewritten news article:

**Summary:**

Las Vegas is launching a $35 million advertising campaign, “Welcome to Fabulous Las Vegas,” to combat declining tourism and address concerns about high prices. The campaign emphasizes the city as an affordable “ultimate escape” and includes nationwide advertising, special offers, and enhanced visitor experiences, such as complimentary champagne and improved airport amenities. Tourism officials acknowledge a recent slowdown and are encouraging resorts to offer better value and more surprise perks to improve customer satisfaction. The effort comes as Las Vegas faces increased competition and changing consumer expectations.

**News Article:**

**Las Vegas Launches $35 Million Campaign to Revive Tourism, Address Price Concerns**

Las Vegas, NV – The Las Vegas Convention and Visitors Authority (LVCVA) has unveiled a sweeping $35 million advertising campaign, “Welcome to Fabulous Las Vegas,” aimed at boosting tourism and addressing growing concerns about the cost of visiting the city. The campaign arrives as Las Vegas faces a dip in visitor numbers – down 7.3% through June compared to last year – and online criticism regarding high prices and unexpected fees at resorts.

The initiative, launched Thursday, positions Las Vegas as an “ultimate escape at an unbeatable value” and will feature nationwide advertising, including prominent billboards in New York City’s Times Square and on Los Angeles’ Sunset Boulevard. The campaign kicked off with a one-minute commercial aired during the NFL season opener between the Dallas Cowboys and Philadelphia Eagles, highlighting the city’s attractions and featuring a new song by singer Eryn Allen Kane.

“It is a commitment to hospitality,” said LVCVA President and CEO Steve Hill. “Because we offer so many different experiences across any budget…we need our customers to walk away feeling like, ‘That was worth it. That was great.'”

Beyond advertising, the campaign will include “experiences, special offers and partnerships” to be announced in the coming weeks. Some initiatives are already underway, with the Bellagio offering complimentary Champagne at check-in and other resorts distributing surprise perks like poolside popsicles.

Hill acknowledged that properties are responding to the criticism, which he said has escalated in recent months. “There were concerns expressed by our customers, we’ve seen a slowdown, and the properties have said, ‘OK, we need to do something about this.’ ”

In addition to affordability concerns, tourism officials are also focusing on improving the overall visitor experience. The LVCVA is overhauling the rideshare pickup area at Harry Reid International Airport to include nicer seating, music, and a “neon selfie wall.”

Andrew Woods, director of UNLV’s Center for Business and Economic Research, suggested Las Vegas operators needed to “adjust their pricing strategy.” He also noted that tourism across the country is experiencing a rough year.

The LVCVA hopes the “Welcome to Fabulous Las Vegas” campaign, coupled with renewed efforts from resorts to offer better value and create memorable experiences, will reverse the recent decline and reinforce the city’s reputation as a premier destination for all budgets.

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