Tue Jul 01 04:20:00 UTC 2025: Okay, here’s a news article summarizing the press release about MINI’s “Agents of Fun” campaign:

**FOR IMMEDIATE RELEASE**

**MINI Launches Espionage-Inspired “Agents of Fun” Campaign Starring Jack Lowden**

**OXFORD, UK –** MINI is set to launch “Agents of Fun,” a new advertising campaign starring actor Jack Lowden, on June 27, 2025. Eschewing traditional car commercials, the campaign presents itself as a short, stylish espionage film with a witty and subversive edge.

The film, directed by Ilya Naishuller (known for “Nobody” and “Hardcore Henry”) and shot by cinematographer Christopher Ross (Shōgun), draws inspiration from classic spy thrillers, offering a modern, British take on the genre. Lowden, acclaimed for roles in “Slow Horses” and “Benediction,” embodies a charismatic agent navigating a world of intrigue.

The MINI John Cooper Works (JCW) takes on a central role as an agile and elusive accomplice, moving through the action with clever, often redacted stunts. This playful censorship, mirroring classified documents, invites viewers to seek out the unedited action on MINI’s official channels.

“This campaign is about reminding people what MINI has always stood for – performance with personality. We didn’t want to make just another car ad, we wanted something that felt smart, cinematic, and uniquely MINI,” says David Beattie, Director, MINI UK.

“Agents of Fun” will appear across digital, social media, and in cinemas. The campaign aims to resonate with audiences by reframing performance through emotion, agility, and creative freedom, reflecting MINI’s broader cultural ambitions.

**About the BMW Group**

*(Standard BMW Group blurb from press release)*

**Contact:**

Helen Wilson
MINI Media Relations Manager
Tel: +44-1252-92-1928
Email: Helen.Wilson@mini.co.uk

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