Fri Jun 13 13:20:00 UTC 2025: Here’s a summary and news article based on the provided text:

**Summary:**

Carvana has launched a new advertising campaign starring Jon Hamm, focusing on the ease and convenience of selling a car on their online platform. The campaign features humorous spots highlighting how difficult it is to avoid commitments when selling a car with Carvana is so simple. Carvana aims to boost sales and improve brand sentiment with this campaign, leveraging Hamm’s broad generational appeal. The company is experiencing significant growth in sales and revenue and believes it may even benefit from ongoing trade wars that impact new car prices.

**News Article:**

**Jon Hamm Fronts New Carvana Campaign Highlighting Ease of Online Sales**

PHOENIX, AZ – Online car retailer Carvana has launched a new advertising campaign featuring actor Jon Hamm, aiming to showcase the ease and convenience of selling vehicles through their platform. The campaign, titled “Excuses,” features humorous scenarios, with the first spot showing Hamm’s character comically failing to avoid a social engagement due to the speed and efficiency of Carvana’s service.

“The ads all focus on how easy, convenient and hassle-free selling a car is on Carvana,” said Keith Marsh, Carvana’s associate director of brand marketing.

The campaign, created in-house, will also include paid and organic social media posts rolling out over the next two months. Carvana is hoping to improve brand sentiment by pairing A-list talent with a product-first story.

Marsh stated that Hamm was chosen for his broad generational appeal, allowing the company to connect with a wide range of potential customers.

The launch of the campaign comes as Carvana reports impressive growth, with a 46% increase in retail unit sales and a 38% jump in revenue in the first quarter. They also reported net income reached $373 million, which is also a record.

Interestingly, Carvana believes it may benefit from the ongoing trade wars affecting the automotive industry. CEO Ernie Garcia suggested that tariffs could impact new car prices more significantly than used car prices, potentially driving more consumers to the used car market and benefiting Carvana.

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