Tue Jun 03 03:20:00 UTC 2025: Here’s a summary of the text, rewritten as a news article:
**Beauty Industry Turns to Neuroscience, Sensuality for Next-Level Products**
The beauty industry is increasingly focusing on how products impact mood and emotions. Following the trend of “functional fragrances” designed to evoke specific feelings, brands are now incorporating neuroscience into skincare. Charlotte Tilbury has relaunched a range of “wellness fragrances” created with the help of neuroscientists, while other brands are exploring ingredients that mimic feel-good molecules like oxytocin.
A significant development is the launch of Mienne, a bodycare and skincare brand centered around “everyday eroticism.” Mienne products, marketed with a campaign featuring Julia Fox, Parris Goebel, and Lourdes Leon, are designed to stimulate the senses and expand the definition of pleasure.
In other beauty news, Tower28, a popular TikTok brand known for its gentle formulations for sensitive skin, has launched in the UK, exclusively at Sephora. Moussse, famous for its Moisture Rush Cream, has released its second product, the Purifying Cleanser, along with a limited-edition hair claw in collaboration with hair accessory brand Katya.
Neal’s Yard Remedies continues its commitment to bee conservation, having raised over £250,000 through its Bee Lovely range. Dieux launched a new oil cleanser, Ethereal Cleansing Oil, joining the brand’s already popular line. Finally, Bella Hadid’s fragrance brand, Orebella, has debuted in Selfridges, offering fragrances inspired by nature and wellness.
First Piper 