Fri May 23 15:06:14 UTC 2025: Here’s a summary of the text, followed by a rewritten news article:

**Summary:**

The appointment of actress Tamannaah Bhatia as the brand ambassador for Mysore Sandal soap by Karnataka Soaps and Detergents Limited (KSDL) has sparked controversy. Yaduveer Krishnadatta Chamaraja Wadiyar, MP for Mysuru and member of the former royal family, has publicly criticized the decision, calling it irresponsible and insensitive. He argues that the historic brand should be represented by Kannada artists who understand and reflect the cultural pride associated with Mysore Sandal soap. He also objects to the reported cost of over ₹6 crore paid to Bhatia, suggesting the government should rescind the appointment and save public money.

**News Article:**

**Mysuru Royal Family Slams Appointment of Tamannaah Bhatia as Mysore Sandal Soap Ambassador**

**MYSURU, Karnataka – May 23, 2025 -** The appointment of actress Tamannaah Bhatia as the brand ambassador for the iconic Mysore Sandal soap has ignited a firestorm of controversy in Karnataka. Yaduveer Krishnadatta Chamaraja Wadiyar, the Member of Parliament for Mysuru and scion of the former royal family, has vehemently condemned the decision by Karnataka Soaps and Detergents Limited (KSDL).

Mr. Wadiyar, in a statement released today, described the appointment as “irresponsible” and “insensitive,” particularly given the historical significance of Mysore Sandal soap, established in 1916 by Nalwadi Krishnaraja Wadiyar. “Mysore Sandal Soap is not just a product; it is a part of our cultural identity and household heritage,” he stated, emphasizing its deep connection to the people of Karnataka.

The MP questioned the rationale behind selecting a non-Kannadiga actress to represent a brand so closely tied to the state’s heritage. He suggested that KSDL should have considered talented Kannada artists who better embody the spirit and pride of Karnataka.

Furthermore, Mr. Wadiyar took issue with the reported ₹6 crore fee paid to Ms. Bhatia, calling it “unacceptable” and a waste of public funds. He urged the state government to immediately cancel the appointment, stating, “The Congress government must now refrain from appointing a non-Kannada actress as the brand ambassador. I strongly urge the State government to immediately cancel this appointment and save ₹6.2 crore of public money.”

The controversy highlights a growing debate in Karnataka about the representation of local culture and heritage in advertising and branding initiatives. The KSDL has yet to respond to Mr. Wadiyar’s criticisms.

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