Sat May 03 05:00:00 UTC 2025: ## Lizzo Celebrates Summer and Showcases New Yitty Swimwear Line

**NEW YORK, NY** – Singer and actress Lizzo is ringing in summer with a sizzling new Instagram campaign. The “Truth Hurts” star shared a video and photos showcasing her latest swimwear collection for her body-positive brand, Yitty. The vibrant collection features a range of styles, from bold fuchsia bikinis to classic black one-pieces, and includes purple, turquoise, white, and red options.

In the video, Lizzo declares, “Summer is finally here!” She highlights the return of swimwear to the Yitty line, first launched in 2022, emphasizing body positivity with the playful phrase, “And yes, we’re showing a lot of body-ody-ody.”

The campaign comes amidst Lizzo’s documented “weight release journey,” which she has been open about on social media and in interviews. Lizzo has emphasized that her focus is on mental health and well-being, stating that exercise has helped her improve her mindset. She has also addressed speculation about the use of weight-loss medication, firmly denying such claims.

Lizzo’s rebranding of weight loss as “weight release” reflects a conscious effort to shift the narrative surrounding body image. In a recent interview, she explained that the term better captures her focus on positive self-perception and personal growth, rather than solely on numbers on a scale. She has stated that her goal is not to “lose” anything, but rather to “win” and “gain” in terms of mental and emotional well-being. The Yitty swimwear line serves as a visual representation of this empowering message, celebrating body diversity and self-acceptance.

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