Wed Apr 30 01:40:00 UTC 2025: ## Akshaya Tritiya Sees Shift Towards Everyday Luxury in Jewelry

**CHENNAI, INDIA –** Akshaya Tritiya, traditionally associated with gold purchases, is witnessing a significant shift in consumer preferences this year. While gold remains popular, particularly 22K, lightweight, everyday jewelry is driving sales, according to leading jewelers.

Natural diamonds are the star of the show, incorporated into pendants, bracelets, rings, and earrings. Lightweight designs, often set in gold or silver, are favored over larger, more expensive solitaire pieces, reflecting a trend towards accessible luxury. Colored gemstones and enamels are also gaining traction. Rose gold is also proving increasingly popular alongside the traditional yellow gold.

Pratap Kamath of Abaran Timeless Jewellers notes a strong preference for pieces reflecting individual tastes, particularly among working women. Shaifali Gautam of CaratLane confirms this trend, highlighting the popularity of lightweight diamond jewelry and the increasing demand for items like citrine and enamel pieces. Even with gold prices soaring, C Vinod Hayagriv of the C Krishniah Chetty Group emphasizes the continued dominance of gold and natural diamonds, adding that bangles, necklaces, and limited-edition coins remain popular gifting options. The overall trend points to a more modern, versatile approach to Akshaya Tritiya celebrations, blending traditional values with contemporary style and affordability.

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