Sat Apr 26 16:48:33 UTC 2025: ## Karnataka Launches First-of-Its-Kind Digital Advertising Guidelines
**Bengaluru, April 26, 2025** – The Karnataka government has unveiled a pioneering initiative in India: the Karnataka Digital Advertising Guidelines. Chief Minister Siddaramaiah announced the program, stating that the Department of Information and Public Relations (DIPR) will now oversee all government digital advertising campaigns.
This move aims to leverage the growing influence of digital media to effectively communicate government schemes and policies. Recognizing the shift towards increased digital consumption via PCs, smart TVs, and smartphones, the government believes that digital advertising now surpasses traditional media in reach and impact.
The guidelines mandate that all Karnataka government departments, corporations, and local bodies must utilize the DIPR for their digital advertising campaigns, ensuring adherence to the new regulations. This centralized approach is intended to streamline government communication and maximize the effectiveness of public outreach efforts. The initiative marks a significant step in modernizing government communication strategies in India.
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