Wed Mar 26 05:44:00 UTC 2025: ## Cosmetic Brands Face Backlash Over Sexually Suggestive Product Names

**Mumbai, India** – A journalist’s recent foray into the world of online cosmetics has uncovered a trend raising eyebrows: the increasing use of overtly sexualized names for beauty products. Brands like NARS, with its “Orgasm” blush collection featuring shades like “Deep Throat” and “Multiple Orgasm,” and Too Faced, whose mascara is called “Better Than Sex,” are leading the charge. Other examples include Charlotte Tilbury’s “Glowgasm” highlighter and Soap & Glory’s “Sexy Mother Pucker” lip gloss and “Glow Job” foundation.

While some companies claim these provocative names are a marketing strategy to capture attention in a crowded market, the author argues this trend contributes to the ongoing sexualization of women. The explicit link between beauty products and sexual acts, she contends, reinforces the idea that a woman’s worth is tied to her attractiveness.

While the effectiveness of this strategy is debatable – a survey of best-selling mascaras didn’t consistently place “Better Than Sex” at number one, despite its frequent appearance in top ten lists – the author raises concerns about the potential escalation. She questions the long-term implications of this increasingly explicit branding, wondering where the line will be drawn and if the industry will continue to push boundaries. The author concludes with a critical reflection on the normalization of hypersexualized language in the beauty industry and its effect on consumers.

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