Sat Mar 22 04:40:00 UTC 2025: ## Nothing Teams Up with Royal Challengers Bengaluru for IPL 2025 Sponsorship
**Bengaluru, India – March 21, 2025** – Technology brand Nothing has announced a significant partnership with the Royal Challengers Bengaluru (RCB) cricket team as an associate sponsor for the upcoming Indian Premier League (IPL) T20 Season 2025. This move signals Nothing’s commitment to expanding its brand presence in the rapidly growing Indian market, where the company has seen a remarkable 577% year-over-year growth, according to Counterpoint Research.
The sponsorship will see the Nothing logo displayed prominently on the trousers of RCB’s playing kits, ensuring visibility for both right and left-handed batsmen.
“Cricket is the heartbeat of India,” said Akis Evangelidis, Co-founder & India President of Nothing. “Our partnership with RCB is a natural fit, reflecting our shared spirit of community and ambition.”
Rajesh Menon, COO of RCB, expressed similar enthusiasm, emphasizing the potential for this collaboration to introduce innovative technology to the Indian market.
The IPL 2025 season kicks off on March 22nd with a match between Kolkata Knight Riders and RCB at Eden Gardens. RCB’s first home game is scheduled for April 2nd against Gujarat Titans. The Nothing sponsorship is expected to significantly boost brand awareness during this high-profile sporting event.
First Piper 