Mon Mar 17 19:40:00 UTC 2025: ## SKIMS Unveils New Wedding Campaign Featuring Patrick Schwarzenegger and Fiancée
**New York, NY** – Shapewear and loungewear brand SKIMS has launched a new campaign for its Wedding Shop, featuring actor Patrick Schwarzenegger and his fiancée, Abby Champion. The campaign, shot by Carin Backoff, showcases the couple in various SKIMS pieces, including lace intimates, corsets, and sleepwear. This is not the first time SKIMS has featured stars from popular shows; the brand previously collaborated with actresses from HBO’s *The White Lotus* for a Valentine’s Day campaign.
Schwarzenegger and Champion, who are preparing for their wedding, shared their excitement about participating. Champion stated that SKIMS provides “confidence and comfort,” while Schwarzenegger noted the brand’s inclusive approach to men’s wedding attire. SKIMS co-founder Kim Kardashian praised the couple’s “beautiful love,” highlighting the brand’s aim to enhance special moments.
The full collection will be available for purchase online and in-store on March 20, 2025.
First Piper 