Sun Mar 02 02:10:00 UTC 2025: ## TKO Completes $3.25 Billion Acquisition of PBR, On Location, and IMG
**LAS VEGAS, NV –** TKO Group Holdings, the parent company of WWE and UFC, announced Friday the completion of its acquisition of Professional Bull Riders (PBR), premium events company On Location, and global sports and entertainment giant IMG from Endeavor. The all-stock deal, initially announced in October, is valued at $3.25 billion.
The acquisition comes as Endeavor prepares for a go-private transaction with Silver Lake, prompting the sale of some assets. While PBR’s connection to WWE and UFC is less direct, On Location and IMG offer significant synergies. On Location, which provides VIP experiences for over 1200 sporting events, will enhance premium offerings for both WWE and UFC. IMG, a powerhouse in sports content distribution, media rights, brand partnerships, and event management, already counts WWE and UFC among its clients.
TKO, which reported over $2.8 billion in annual revenue in its first full year, will showcase its new acquisitions with a “takeover” weekend in Kansas City in April. The event will feature a PBR event, followed by UFC and WWE events at the T-Mobile Center. TKO executive Mark Shapiro has previously indicated a desire to expand premium event opportunities for WWE and UFC, a goal clearly advanced by this acquisition.
First Piper 