Thu Feb 20 15:10:00 UTC 2025: ## Cricketer Shreyas Iyer Becomes Brand Ambassador for InCred Financial Services
**MUMBAI, February 20, 2025** – InCred, a leading new-age financial services group, announced today that cricketer Shreyas Iyer will be its new brand ambassador, following in the footsteps of Rahul Dravid. The partnership will focus on marketing campaigns highlighting InCred’s commitment to financial accessibility and transparency across India.
Iyer, known for his aggressive batting style, will work with InCred to promote financial literacy. “In cricket, everyone has a view, but when it comes to finance, only a few command understanding,” Iyer stated. “I’m thrilled to partner with InCred to spread awareness.”
InCred, founded in 2016, offers a range of financial services through three divisions: InCred Finance (NBFC lending), InCred Capital (institutional services), and InCred Money (retail wealth-tech). The company recently reported a significant 49.1% increase in assets under management, reaching ₹9,039 crore (approximately $1.1 billion USD) in FY24. Its loan book now surpasses ₹11,000 crore (approximately $1.3 billion USD). InCred also recently appointed Gaurav Maheshwari as CFO of InCred Finance, bringing decades of experience in financial leadership.
This announcement follows the successful IPO of fellow MSME lender Northern Arc in September, which raised ₹777 crore (approximately $94 million USD). The strong investor response underscores the growing interest in the Indian financial services sector.
First Piper 