Wed Feb 19 12:00:00 UTC 2025: ## Dayton Family Condemns Target’s Rollback of Racial Equity Programs
**Minneapolis, MN** – The Dayton family, founders of the Target Corporation, issued a scathing rebuke of the company’s recent decision to scale back its Racial Equity Action and Change and Supplier Diversity programs. In a letter to the editor, the family expressed “shock and dismay” at the move, arguing it directly contradicts the ethical and business principles upon which the company was built.
The letter highlights the founding Dayton brothers’ commitment to excellence, customer service, and community well-being, principles they viewed as both ethically sound and commercially successful. The family contends that Target’s decision, driven by perceived pressure from the current administration, represents a dangerous precedent.
“We are alarmed how quickly the business community has given in to the current administration’s retaliatory threats,” the letter states. The Daytons assert that creating a business model based on ethical and social responsibility is not illegal and that Target’s actions undermine the very foundations of its success. The family implicitly criticizes the company for prioritizing perceived political risk over its commitment to social equity.
First Piper 