Sun Feb 16 12:20:00 UTC 2025: **Colorado Rushes to Secure Deion Sanders’ Future Amidst NFL Interest**

**Boulder, CO –** The University of Colorado is working aggressively to secure a contract extension with head football coach Deion Sanders, following reports of interest from NFL teams. While the Cowboys’ head coaching job, and all other NFL openings, have since been filled, the recent speculation surrounding Sanders’ future has spurred swift action from the university.

Emails obtained by The Athletic reveal fervent support for retaining Sanders from within the university, including a regent describing him as a “transformative force.” Athletic Director Rick George confirmed keeping Sanders is a “big priority.”

Sanders, who inherited a struggling program and led the Buffaloes to a 9-4 season in 2024, is currently in the third year of a five-year, $29.5 million contract. However, his success has significantly boosted the program’s revenue, with ticket sales jumping from $13 million to a record $31.2 million in his first season. The impressive turnaround also triggered various contract incentives.

While Sanders’ sons are moving on to the NFL, he has publicly reaffirmed his commitment to Colorado. Reports suggest Colorado is offering a substantial extension, though Sanders reportedly wants raises for his staff, facility upgrades, and continued investment in NIL opportunities beyond the university’s current revenue-sharing model.

To keep Sanders, Colorado likely needs to make him the highest-paid coach in the Big 12, surpassing his current $5.7 million annual salary. The university has already made several moves to bolster the program’s future, including extending the contract of defensive coordinator Robert Livingston and adding highly-touted recruits and transfer players, including five-star quarterback Julian “JuJu” Lewis, to replace the departing Shedeur Sanders. Hall of Famer Marshall Faulk has also joined the coaching staff.

The ongoing negotiations highlight the pivotal role Sanders plays in Colorado’s football resurgence and the university’s determination to maintain its upward trajectory.

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