Thu Feb 13 12:02:23 UTC 2025: ## Influencer Controversy Leads to YouTube Show Removal and Brand Backlash

**MUMBAI, INDIA** – Comedian Samay Raina has removed all videos from his YouTube show, “India’s Got Latent,” following a major controversy involving co-star Ranveer Allahbadia. Allahbadia’s inappropriate question to a contestant during the show sparked outrage, leading to brands severing ties with both influencers and the show.

Several major brands, including KFC and Myntra, have withdrawn recent promotional campaigns featuring Raina, while an unnamed FMCG brand canceled a sponsorship deal. Industry insiders report that the controversy has significantly impacted the show’s advertising revenue. One marketing head stated that their company wisely avoided sponsoring the show due to its content clashing with their brand values, emphasizing that popularity doesn’t equate to brand suitability.

The controversy has also resulted in a decline in Allahbadia’s social media following and fewer guests appearing on his podcast. One apparel brand cited negative press associated with the show as a reason for ending their partnership.

While experts agree the incident won’t cripple influencer marketing, it highlights the growing need for brands to carefully vet influencers and prioritize brand alignment over mere reach. Several marketing executives predict a rise in due diligence and a potential shift towards more traditional media strategies. The incident is also seen as a necessary correction in the industry, where some influencers have previously inflated metrics and engaged in practices that expose brands to risk. Despite this, the influencer marketing sector continues to experience significant growth, with a reported 322% increase in influencers in India since 2020, according to a Qoruz report.

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