Fri Feb 07 18:27:44 UTC 2025: ## Zomato’s Parent Company Rebrands to “Eternal,” Causing Online Confusion

**MUMBAI, INDIA** – Zomato’s announcement that its parent company is rebranding to “Eternal Ltd.” has sparked a flurry of online reactions, ranging from confusion to amusement. The food delivery giant clarified on X (formerly Twitter) that the Zomato app itself remains unchanged, addressing widespread speculation about the rebranding’s impact on the popular service.

The rebranding, announced by CEO Deepinder Goyal, is intended to differentiate the parent company from its various subsidiaries, including Blinkit, Hyperpure, and District. Goyal explained that “Eternal” has been used internally for some time to distinguish between the parent company and the Zomato brand. He stated that the company’s expansion into quick commerce, B2B kitchen supplies, and other lifestyle applications necessitates the change.

The news, however, was met with a wave of humorous and bewildered responses online. Users expressed confusion about the new name and its implications, with many questioning the need for a separate entity name. Some even suggested alternative names, highlighting the unexpected nature of the announcement.

This rebranding comes as Zomato reported a significant drop in net profit (57.3%) to ₹59 crore in the October-December quarter, attributed to increased spending on expanding its quick commerce platform, Blinkit. Despite the financial dip, the company is clearly moving forward with its strategic diversification. The impact of the rebranding on Zomato’s overall business performance remains to be seen.

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