Fri Feb 07 20:07:23 UTC 2025: **Romantic Drama “Sanam Teri Kasam” Scores Big in Surprise Re-Release**
MUMBAI, INDIA – The 2016 romantic drama “Sanam Teri Kasam,” starring Harshvardhan Rane and Mawra Hocane, is experiencing an unexpected resurgence at the box office. Despite its initial box office failure, the film’s re-release is exceeding expectations, driven by strong pre-release buzz and Valentine’s week.
Advance ticket sales have already surpassed 39,000, generating nearly 69 lakh rupees (approximately $830,000 USD) in revenue by 3 PM IST on its opening day. This indicates a potential surpassing of its original opening day gross of one crore rupees and possibly even the day one collection of the Bollywood blockbuster “Yeh Jawaani Hai Deewani.”
The film, directed by Radhika Rao and Vinay Sapru, gained a devoted following over the years, largely due to its popular soundtrack by Himesh Reshammiya, particularly songs like “Kheech Meri Photo” and “Tera Chehra.” While initially met with mixed reviews, the film’s enduring romantic appeal and strong on-screen chemistry between its leads have fueled this surprising comeback. Industry analysts are attributing the success to a combination of nostalgia, positive word-of-mouth, and targeted marketing around Valentine’s Day.
First Piper 