Tue Feb 04 20:32:12 IST 2025: ## Shein Returns to India Through Reliance Retail Partnership

**MUMBAI, INDIA –** After a five-year ban due to data privacy concerns, Chinese fast-fashion giant Shein has re-entered the Indian market through a licensing agreement with Reliance Retail Ventures. The relaunched Shein India app and website went live last Friday. This collaboration, widely anticipated last year, will see Reliance Retail fully own and operate the Indian platform, with Shein holding no equity stake. All platform data will be hosted and remain within India, ensuring compliance with Indian laws and addressing previous data privacy concerns.

The partnership aims to significantly boost India’s textile sector. Reliance Retail will work with Shein to develop a localized supply chain, digitizing Indian MSMEs (Micro, Small, and Medium Enterprises) and factories. This initiative is expected to create jobs, enhance the competitiveness of Indian textile manufacturers globally, and promote garment exports. Products sold on the Shein India app are manufactured and marketed by Nextgen Fashion, a Reliance Retail subsidiary, ensuring sourcing remains entirely within India. Nextgen is also expanding its network of Indian manufacturers to potentially supply Shein’s global operations in the future, creating substantial export opportunities for Indian businesses.

The new Shein India platform is completely separate from the previously banned Shein.in app and website, which were directly operated by Shein. The relaunch marks a strategic move by both companies, leveraging Reliance’s infrastructure and market expertise to bring Shein’s fast-fashion model to India while simultaneously empowering the domestic textile industry. Shein, valued at $66 billion and planning a London listing, gains access to a large consumer market, while Reliance strengthens its position in the fast-fashion sector and promotes Indian manufacturing on a global scale.

Read More