Mon Feb 03 12:40:00 UTC 2025: **Super Bowl LIX to Feature Star-Studded Anti-Hate Campaign**
NEW ORLEANS, LA – February 3, 2025 – The Foundation to Combat Antisemitism (FCAS) launched its second Super Bowl ad campaign, “No Reason to Hate,” featuring football legend Tom Brady and rapper Snoop Dogg. The campaign tackles the absurdity of the reasons behind hate, highlighting how often these justifications are baseless and illogical.
The powerful pairing of Brady and Snoop Dogg will challenge viewers to confront the often-ridiculous justifications for hatred, urging them to unite against all forms of prejudice. The ad showcases examples such as hating someone based on their neighborhood, appearance, or perceived animosity.
“This year, we’re proud to bring together my friends, Tom Brady and Snoop Dogg,” said Robert Kraft, Founder of FCAS. “Their commitment amplifies our message: there is no place for hate in our world.”
Brady and Snoop Dogg expressed their commitment to the cause, emphasizing that hatred is never the answer, regardless of background or appearance. The ad concludes with the message: “The reasons for hate are as stupid as they sound.”
This campaign builds on FCAS’s 2024 Super Bowl debut, “Silence,” and its ongoing “Stand Up to Jewish Hate and All Hate” initiative. In conjunction with the ad, FCAS is hosting a Unity Summit at Xavier University of Louisiana on February 7th, bringing together Black and Jewish college students to combat hate and foster understanding. The summit will include notable athletes and speakers from various sports organizations. A digital extension of the campaign will feature partnerships with social media influencers and the digital-media company Jubilee.
“No Reason to Hate” will air during Super Bowl LIX on February 9th. For more information, visit http://www.standuptoallhate.org.