Sun Feb 02 10:00:00 UTC 2025: **Amazon MX Player Unveils 100+ New Shows and Movies, Leverages Prime Video Library**

**MUMBAI, INDIA –** Amazon MX Player, the newly formed ad-supported streaming platform resulting from the merger of MX Player and Amazon miniTV, announced a significant expansion of its content library. The platform will premiere over 100 new shows and movies this year, including new seasons of popular titles like *Aashram* and *Hip Hop India*. Furthermore, Amazon MX Player will offer free streaming of select films from Prime Video’s catalog, such as *Pushpa: The Rise* and *Gehraiyaan*, after a period of exclusivity.

Targeting over 250 million unique monthly active users, the platform is investing heavily in local language content, primarily Hindi, with dubbing in Tamil and Telugu. International shows from MX Vdesi (Korean, Turkish, and Mandarin) will also receive local language dubs. Amazon MX Player is available on a variety of devices, including Apple and Android devices, FireTV, Prime Video, and the Amazon shopping app.

Executives highlighted the strategic importance of the MX Player acquisition, emphasizing its role in accelerating growth. The platform boasts impressive user engagement, with average viewing sessions lasting between 40 minutes and two hours. Technological focus is on improving accessibility in areas with limited data connectivity.

The expansion comes amidst a booming Indian advertising market, projected to reach ₹1.58 trillion by 2028. While the market is dominated by international players, Amazon believes its integrated content and shopping ecosystem will allow Amazon MX Player to stand out and deliver strong results for advertisers. The platform’s focus is on user retention and brand growth, rather than simply the number of ads served. The target audience is the 15-40 age group across various socioeconomic backgrounds.

Read More