Wed Jan 22 01:29:35 UTC 2025: ## Netflix Reports Record Subscriber Growth, Announces Price Hikes

**Los Angeles, CA –** Netflix announced stellar fourth-quarter 2024 results today, reporting a net addition of nearly 19 million subscribers, bringing its total to over 300 million globally. The streaming giant attributed this success to continued investment in programming and a record-breaking year with 41 million net additions. To further fuel growth, Netflix is increasing subscription prices in several key markets, including the United States, Canada, Argentina, and Portugal.

US prices will see a $2 increase for Premium and Standard plans ($25 and $18 respectively), and a $1 increase for the ad-supported plan ($8). The company stated that these price adjustments are necessary to reinvest in improving the platform and expanding its content library.

The strong subscriber growth contributed to a profitable quarter, with Netflix reporting $1.87 billion in profit on $10.25 billion in revenue – a double-digit increase year-over-year. Following the announcement, Netflix shares surged over 14 percent.

Executives highlighted the success of shows like the second season of “Squid Game,” which remains the most-watched Netflix series ever, and emphasized the platform’s strong engagement, averaging around two hours of daily viewing per paid member.

While acknowledging intense competition, Netflix outlined its strategic priorities for 2025, including growing its ad-supported business (which accounted for over 55% of new sign-ups in available regions), expanding into live programming and gaming, and continuing to bolster its content slate with new seasons of popular shows like “Wednesday” and “Stranger Things,” as well as the addition of 52 weeks of WWE programming and NFL games on Christmas Day in the US.

The company is also exploring partnerships, offering bundled subscriptions with competitors like Peacock and Apple TV. Netflix projected 2025 revenue between $43.5 and $44.5 billion, targeting a 29% operating margin. The company’s stock performance has been exceptional, with an 80% increase over the past year, significantly outperforming major market indices. This robust performance contrasts sharply with the struggles faced by competitors such as Disney+, highlighting Netflix’s continued dominance in the streaming landscape.

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