Thu Jan 16 16:04:03 UTC 2025: ## Chess Champs Gukesh and Anand Star in Hilarious Myntra Ad
**BENGALURU, INDIA –** In a surprising departure from the typically serious image of chess, a new Myntra advertisement features India’s chess prodigies, 18-year-old world champion Gukesh D and five-time world champion Viswanathan Anand, in a lighthearted and comedic exchange.
The ad shows Gukesh getting a tattoo while Anand playfully quizzes him on the experience of becoming a world champion. Their witty banter highlights the generational gap, with Anand jokingly boasting about his five world championship trophies and Gukesh suggesting immortalizing iconic moments with tattoos. The humor continues as Anand attempts to connect with Gen Z, hilariously mimicking Michael Jackson in an effort to understand pop culture, prompting Gukesh to suggest he update his wardrobe with Gen Z fashion from Myntra.
The advertisement, a departure from traditional chess promotions, showcases the champions’ personalities beyond the chessboard and aims to connect with a younger audience through humor and relatable situations.
First Piper 