Thu Jan 16 00:15:00 UTC 2025: ## Andhra Pradesh IT Minister Promotes Local Handloom Industry with Sankranti Gift

**Vijayawada, January 16, 2025** – Andhra Pradesh IT Minister Nara Lokesh boosted the profile of Mangalagiri handloom sarees this Sankranti by gifting his wife, Brahmani, a saree woven by local artisans. The gesture, publicized on X (formerly Twitter), generated significant positive social media attention, highlighting the plight of weavers facing competition from power looms.

The Mangalagiri saree holds a Geographical Indication (GI) tag, signifying its unique regional origin and quality. Lokesh’s initiative aims to increase awareness and demand for the traditional fabric, thereby supporting the livelihoods of the weavers. His post on X emphasized the beauty and craftsmanship of the saree, urging continued support for the artisans who preserve this heritage.

Brahmani expressed her appreciation for the gift, highlighting the elegance and rich tradition embodied in the Mangalagiri saree. Lokesh’s commitment to supporting the Mangalagiri weavers extends beyond this symbolic gesture. He recently partnered with Titan Company Limited to establish a training center, Weavershala, aimed at upskilling local artisans and improving their market competitiveness. This initiative follows his earlier promise to provide marketing support to help make Mangalagiri products a preferred choice for consumers.

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